科学技术的发展遵循一定的轨迹,也会为信息技术市场带来必然的改变。面对众多的市场机会和激烈的竞争环境,需要通过科学有效的方法找准市场规律,以新的视角开拓差异化市场,使企业进入可持续发展的良性循环中。本文通过分析3种技术发展趋势,展开讨论了新市场的切入方法,并分享3个典型技术市场案例供读者思考。
The development of science and technology follows a certain path, and it will bring some changes to the information technology markets. When we faced with a large number of market opportunities and fierce competitive environment, it is necessary to find out the laws of the market by a scientific and effective way, then new markets will be found, and enterprises may enter a virtuous circle which is sustainable. This paper analyzed the development trend of the three technologies, and discussed the way to the new markets. In the end, we shared three typical cases in IT markets for readers to stimulate thoughts.
2017,39(5): 169-173 收稿日期:2017-02-28
DOI:10.3404/j.issn.1672-7619.2017.05.034
分类号:F713.584
作者简介:王玲(1966-),女,高级工程师,从事民品科技产业项目策划和市场开发管理工作
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